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Intervention by Denise Caruso Read Intervention by Denise Caruso, Executive Director of the Hybrid Vigor Silver Award Winner, 2007 Independent Publisher Book Awards; Best Business Books 2007, Strategy+Business Magazine

Mary Adams

 

Mary Adams, our Valuing Intangibles author, is an expert in the emerging field of intangibles, which today represent the majority of value in companies in all sectors of our economy. She is the creator of the Intellectual Capital Knowledge Center, and publishes a monthly newsletter on the subject. MORE

IT INTANGIBLES CAN BE MEASURED

by Mary Adams ~ May 6th, 2008

I recently read two different blog posts on measuring intangible benefits of IT (information technology) projects. The first by Paul Ritchie More On Intangible Benefits and the other by Tabrez Khan A Case for IT’ s Non-financial ROI.
Both bloggers make the case that intangibles are important but very difficult to measure. I agree that they […]

INTANGIBLES AND STOCK PRICES

by Mary Adams ~ April 7th, 2008

There was a great post last week on the Empirical Finance Research blog that asked the question: Does the Stock Market Value Intangibles? The post reviews a paper by Alex Edmans at the Wharton School of Business at University of Pennsylvania, which looked at the relationship between employee satisfaction and equity prices.
Edmans concluded that […]

THE INTANGIBLE INNOVATION PROCESS

by Mary Adams ~ April 4th, 2008

Innovation is the major strategic challenge for just about every organization today. But it is an elusive goal. This great post by Brad Kolar on his The Question of Leadership blog advises, “Want to innovate? Stop trying to be innovative and start solving problems.” He talks about the fact that successful innovation does […]

GETTING PAID FOR INTANGIBLES

by Mary Adams ~ March 31st, 2008

Larry Downes had a great blog post a couple weeks ago on The Writers Strike and the Battle for Virtual Value. Downes points out that the traditional media, with whom the writers were negotiating, have not figured out how to make money on the internet. Nevertheless, he asserts, they spent over $2 billion fighting about […]

THE INTANGIBLE IMPERATIVE

by Mary Adams ~ March 21st, 2008

I resolved to start blogging about intangibles when I read a recent article in Fortune about soybeans called, “How Brazil Outfarmed the American Farmer.” The article explained how the Brazilians have used cutting-edge technology and well-designed market networks to become a dominant player in the soybean market. I saw this as just the latest […]