Certainly the misuse of people to which corporations are prone, treating them as they too often do, as only means and not ends of intrinsic and unquantifiable value in and of themselves, deserving of and entitled to honesty, fairness and care, suggests that we might want to entirely reconsider things like our often rather blind “loyalty” to brands.

What I’d rather be able to know, in assessing a service or product or offering of any commercial kind, is the aggregate, but unfiltered, experience of all its users, over time, and up to the minute. I’d also like to know that for any firm operating in a given category, its obligations to lawful conduct are certifiably being met. This I think puts me in agreement with you that it is transparency and accountability, rather than secrecy, that is required to merit, and is most likely to engender trust.